We can proudly claim that our beef cuts are succulent, nutritious and packed with flavours just waiting to be discovered through innovative new cooking methods and traditional recipes alike. So, what’s our secret? Unlike many countries in Europe, in Ireland our cattle spend most of the year grazing on lush, grassy pastures. But there’s plenty to be said for knowing your way around a steer, as different beef cuts can have wildly differing tastes and textures. So, to make the most of your beef, it pays to consider where the cut has come from and what cooking methods will bring out the best qualities.